Telemetry case studies


















































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  • Over 95% of Customers would recommend our Vehicle Tracking to others
  • Over 86% of Customers feel the benefits of the packages beat the costs
  • Over 93% of Customers feel they have greater control of their workforce.
  • CASE STUDY - Industrial Metal Services Ltd

    "A combined tracking and satellite navigation solution proves a popular and profitable move for an industrial metals distributor."

    Key Benefits

  • Faster response times
  • Better customer service
  • Improved productivity
  • Reduced communication costs
  • Improved driver behaviour
  • Enhanced security

  • "The M-Nav 650 has proved 100 per cent reliable and we really haven’t looked back since we piloted the system.” Garrick Eyre, IMS.

    Industrial Metal Services Ltd in Shoeburyness near Southend is the largest stockholder and distributor of steel, stainless steel, aluminium, brass, copper and plastic components in the south of England.

    The company employs 225 staff and a fleet of nearly 70 vehicles to deliver a broad range of steel sections, tubes, sheets, plates and mesh products to engineering and fabrication companies throughout the South East – with fast turnarounds and accurate ETAs a key success factor for customers.

    Having already used vehicle tracking technology for 18 months, IMS recently took the decision to upgrade 45 of the company’s fleet vehicles to the M-Nav 650, the industry’s first fully integrated satellite navigation and tracking solution.

    Garrick Eyre of IMS explains: “Whether it’s a small garage or a major contractor like Wembley Stadium, nine times out of ten, material is needed extremely urgently by our customers, so delivery times are paramount. Tracking software has proved invaluable in helping us to build up a strong reputation for customer service. By adding in-cab satellite navigation for our drivers into the equation, we can improve productivity and offer our clients even faster response times, while giving our staff a popular employee benefit.”

    Senior management at IMS initially had some reservations about the efficiency of satellite navigation technology due to poor previous experience. “The system we tried before Navman had directed lorries delivering goods to the middle of the North Sea when they were in our yard!” explains Garrick. “But the M-Nav 650 has proved 100 per cent reliable and we really haven’t looked back since we piloted the system.”

    Combining tracking, job dispatch messaging and state-of-the-art satellite navigation, the M-Nav 650 allows real-time messaging and routing from the three IMS depots in Shoeburyness, Northleigh in Kent and Canvey Island in Essex to the customer’s doorstep.

    As the company deals in such a wide range of specialist stock, orders tend to be high volume, small size, meaning that their drivers typically make between 15 and 30 pre-scheduled drops a day. Instead of having to spend around half an hour every day looking through maps and route planning, now the drivers simply key in the postcodes for the day and click save. The system automatically launches relevant navigation instructions for each job in sequence throughout the day.

    If an urgent new order comes in, it can be allocated to the nearest driver, whose M-Nav unit will automatically launch the relevant on-screen map and instructions, when the job is accepted. “Most of our customers’ location details are pre-keyed into the system which means we literally just have to click on their logo on the map to automatically send the navigation instructions through to the allocated driver. He just clicks on the screen to accept the job - and then goes. It’s a major time-saving short cut for staff on the road and in the office.” IMS can also bulk message its fleet, for example, when offering overtime or giving traffic alerts, for no extra cost.

    Colour-coded two way messaging provides visual clues for office staff as to job status. On-screen messages turn from red (message created) through blue (message sent) to black (message received and accepted by the driver). In the cab, drivers have a number of standard reply templates which they can choose from to save time and effort. Visual screen alerts are also used to tell office staff when engines have been switched on, when geofences have been crossed.

    “When a customer phones, we can now tell them how many miles away the driver is, on which road and even at what speed his consignment is travelling at. Customers can also choose to receive an automatic email or text message every time a geofence is crossed, to let them know the driver is due to arrive shortly. It’s a very impressive service which puts us an important step ahead of our competition.”

    Vehicle information and messages are sent via the internet for a fixed-price tariff, helping IMS to slash its mobile phone bill. “Before we would be paying not only for expensive calls between the depots and the drivers, but also for double calls whenever we had to patch a driver through to talk to the customer directly.

    Now we’re paying £1.50/day per vehicle for vehicle tracking and navigation – significantly less than the previous mobile phone bill,” says Garrick. “We’re confident that the technology will have paid for itself within a year at most from reduced telephone bills alone. Not having to play the middleman between 70 drivers and many more customers has obviously saved us time back in the office too.”

    The technology also helps management to cut fuel costs by allowing them to allocate both planned and ad-hoc jobs more efficiently to the nearest available vehicle. In the first month of operation, diesel costs came down by 20 per cent.

    Vehicle tracking capability has also helped management to monitor staff productivity. The activity reports highlight any ‘idle’ time, when drivers have stopped. As well as helping IMS to ensure their drivers are taking sufficient breaks to meet the new Working Time Directive rules, this also identifies when they have stopped unnecessarily. As well as helping the company to cut its unnecessary overtime bills, this also identifies environmentally unfriendly driver behaviour, such as leaving the engine on for 45 minutes when stationery.

    The move to integrate satellite navigation alongside the tracking has proved popular with IMS drivers. Says Garrick: “We are giving something back to our staff by making their working lives much easier. With a combined product, we can continue to monitor our staff’s behaviour to enhance productivity but we can also give them a really popular employee benefit at the same time.”

    The system, which provides round the clock coverage for IMS’s 24/7 operation, proved its worth recently when a lorry was stolen at night. The Navman technology monitored the vehicle’s movements, alerting the company and police to its final destination, abandoned in a beach car park. Management could log on via the Internet from home PCs to view the tracking information in real time.

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